Albert is the banking app that's banking on you, with a mission to help everyday people achieve financial wellness. Our app provides millions of members better ways to bank, save, and invest — with a team of personal finance experts who empower Genius subscribers to make more smart choices about money. As Albert's lead UX writer, I write feature flows, signup flows, modals, emails, Help Center articles, and pitch A/B tests and UX improvements to maximize conversions and drive revenue.