Guthy Renker is a leading direct-to-consumer beauty company, focused on driving subscription sign ups for 10+ skincare and cosmetic brands. On digital, we leveraged new member specials, freebies, and the star power of our celebrity partners to increase conversion rates. One of my key initiatives as a copywriter was assisting with the website launch of a new Guthy Renker brand: Sea Calm Skin. Each brand website highlights the unique selling proposition and proven benefits of the products on offer.