ZipRecruiter is an online employment marketplace that uses AI-technology to connect job seekers and employers to the right opportunities. I led strategic development for organic social and wrote copy for all posts. Working closely with the design team, our Instagram got a complete revamp — transforming from a medium that was largely ignored into a key channel to connect with job seekers. We developed a regular posting schedule and established a consistent voice that was pragmatic and compassionate with elements of humor and levity.